Performance Marketing Lead
Core
Strategic leadership of user acquisition and performance marketing operations to scale daily ad spend and maximize market footprint.
Role type
Senior Performance Marketing Lead
Builds
User acquisition campaigns and growth strategies for a global user rewards platform
Domain
Digital Marketing / User Acquisition / Mobile Apps
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Strategic leadership, multi-channel campaign management, budget allocation, new channel development, advanced analytics, attribution modeling
Preferred skills
Mobile apps, fintech, gaming, user retention, monetization dynamics
Technologies
Google Ads, Meta, TikTok, App Install Networks
Responsibilities
Design and execute performance marketing strategy, lead high-budget UA campaigns across diverse channels, manage multi-million dollar budgets, identify and launch new acquisition channels, collaborate with cross-functional teams, establish measurement frameworks and conduct deep-dive analyses
Seniority
Senior, hands-on IC
