东南亚品牌商城策略-TikTok Shop
Core
Develop and execute growth strategies for brand merchants on TikTok Shop, optimizing platform features and user experiences to drive ecosystem development and overall business growth.
Role type
Senior E-commerce Strategy Manager (Brand Ecosystem)
Builds
Brand merchant operational frameworks, platform feature sets, and user experience enhancements for brand products.
Domain
E-commerce / Social Commerce / Brand Management
Deliverable
product features
Required skills
E-commerce strategy, Brand merchant operations, Data analysis, Cross-functional collaboration, User journey optimization, Market trend analysis
Preferred skills
Strategic consulting background, Industry operations experience
Technologies
Data analytics tools, Product management frameworks
Responsibilities
Formulate operational strategies and resource allocation plans for brand merchants; Optimize platform rights and policies based on brand merchant needs; Analyze user decision paths to improve brand homepage content and user satisfaction; Identify core business issues through data and feedback to drive iterative improvements.