Manager - Platform Marketing, Digital
Core
Lead the strategy for integrating digital entertainment with instant shopping within the JioHotstar app to drive user adoption and business growth.
Role type
Manager, Content Commerce Strategy
Builds
Integrated commerce experiences allowing in-app purchases during content consumption
Domain
Digital Entertainment / E-commerce
Deliverable
product features
Required skills
user growth strategy, conversion funnel optimization, reward campaign design, cross-functional stakeholder management, data-driven decision making, playbook creation
Preferred skills
e-commerce platform experience, quick-commerce knowledge, retail transactional behavior expertise, MBA from a top business school
Technologies
none stated
Responsibilities
Design strategies for prompting user purchases during live events, monitor and optimize the user journey from viewing to checkout, create and manage reward campaigns, partner with product and tech teams to fix UX issues, build scalable playbooks for future brand partnerships
Seniority
Manager, hands-on IC
