品牌传播与舆情监控专家-IT
Core
Develop forward-looking brand strategy, execute marketing campaigns, and manage crisis communication to protect brand reputation and support business expansion.
Role type
Senior Brand Strategy & Crisis Management Lead
Builds
Brand campaigns, crisis response protocols, and global brand awareness initiatives
Domain
Technology industry brand management and public relations
Deliverable
product features
Required skills
Brand strategy planning, crisis communication management, data-driven decision making, cross-functional collaboration, global market expansion, stakeholder relationship management
Preferred skills
0-to-1 brand building experience, industry technology iteration knowledge, emerging marketing technology proficiency
Technologies
Data analytics tools, social media platforms, crisis monitoring systems
Responsibilities
Formulate brand strategy and execute marketing activities, monitor and optimize brand performance via data analysis, handle sudden public opinion incidents and risk grading, establish crisis response mechanisms, and drive product/service optimization based on risk insights.
Seniority
Senior, hands-on IC
