PR & Comms Expert
Core
Developing and executing PR and thought leadership strategies to enhance corporate reputation and market visibility for a healthcare SaaS platform.
Role type
PR & Communications Expert
Builds
PR strategies, press materials, crisis communication plans, and brand ambassador programs for a medical portal and SaaS software provider.
Domain
Healthcare technology, B2B SaaS, Medical services
Deliverable
product features
Required skills
PR strategy, thought leadership, media relations, crisis communication, content creation, data-driven decision making, stakeholder management, event organization
Preferred skills
video production, customer success storytelling, ambassador program management, association partnerships
Technologies
null
Responsibilities
Create and execute PR and thought leadership strategies; transform data and client stories into press releases and public speaking materials; build and maintain media relations; organize industry events to generate leads; manage crisis communication; create social-first content and coordinate video production; measure effectiveness via KPIs and budget optimization.
Seniority
Experienced, hands-on execution with strategic oversight
