Marketing Campaign Manager
Core
Develop and execute strategic multichannel marketing campaigns to accelerate revenue growth for a portfolio of B2B SaaS products.
Role type
Senior B2B Demand Generation & Campaign Manager
Builds
Multichannel marketing campaigns (email, paid ads, content, webinars) driving pipeline and revenue
Domain
B2B SaaS / Demand Generation
Required skills
B2B demand generation, campaign management, audience segmentation, paid acquisition, marketing automation, CRM management, A/B testing, funnel analytics, SaaS metrics (CAC, LTV, ARR), project management
Preferred skills
Experience marketing across multiple industries and ICPs
Technologies
HubSpot, Marketo, Salesforce
Responsibilities
Develop and implement targeted product-specific campaigns; Define audience segments and channel strategies; Collaborate with Sales and Product Marketing to align on pipeline objectives; Plan and launch multichannel campaigns; Design and implement A/B testing; Monitor and optimize campaign performance using data; Track MQLs, SQLs, and revenue contributions; Prepare performance reports and insights.
Seniority
Senior, hands-on IC
