Senior Paid Media Manager (Enterprise B2B)
Core
Own paid acquisition strategy, execution, and performance management for three B2B SaaS products (Opendock, ShipperGuide, Loadsmart AI) serving shippers, brokers, warehouses, and carriers.
Role type
Senior hands-on IC Paid Media Manager (Enterprise B2B)
Builds
Paid acquisition programs, landing pages, and lead generation funnels for freight logistics software
Domain
Logistics technology / B2B SaaS
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Google Ads, LinkedIn Campaign Manager, account-based marketing (ABM), HubSpot landing page building, A/B testing, conversion tracking (GTM, GCLID, offline conversions), Salesforce pipeline reporting, budget forecasting, analytical rigor
Preferred skills
Experience managing parallel high-velocity and long enterprise sales cycles
Technologies
Google Ads, LinkedIn Campaign Manager, HubSpot, Base44, Salesforce, Clay, Apollo, Qualified, GTM
Responsibilities
Build and manage account-based paid programs with target-account audiences; Write ad copy, headlines, and on-page content; Run continuous A/B testing for conversion optimization; Own conversion tracking and measurement end-to-end; Manage performance across the full funnel from impressions to pipeline; Own budget pacing, forecasting, and allocation; Deliver weekly performance reports and executive pipeline reviews
Seniority
Senior, hands-on IC