Senior Manager, Customer Lifecycle & Loyalty
Core
Own comprehensive CRM strategy, loyalty programs, and customer lifecycle management for a crypto exchange to drive retention and lifetime value.
Role type
Senior Manager, Customer Lifecycle & Loyalty
Builds
Customer loyalty programs, automated data-driven customer journeys, and omnichannel engagement campaigns.
Domain
Fintech / Cryptocurrency / Customer Retention
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
CRM strategy, loyalty program design, customer segmentation, journey mapping, A/B testing, analytics, cross-functional leadership, stakeholder management
Preferred skills
Blockchain technology understanding, crypto ecosystem knowledge
Technologies
CleverTap, Braze, Salesforce Marketing Cloud, HubSpot
Responsibilities
Develop CRM strategy focusing on retention and LTV; Design and optimize loyalty programs; Build automated customer journeys; Execute omnichannel campaigns; Monitor CRM KPIs; Mentor team members.
Seniority
Senior, hands-on IC with leadership responsibilities