GTM Analyst
Core
Transform go-to-market data into reliable reporting and actionable insights for Sales, Marketing, and Revenue Operations teams.
Role type
GTM Analyst (Data Analyst)
Builds
Dashboards, reports, and data pipelines for funnel performance tracking.
Domain
B2B SaaS, Creator Economy, Video/Membership Software
Deliverable
dashboards & analysis
Required skills
SQL, dbt, BigQuery, CRM integration, funnel analysis, data quality auditing, hypothesis testing, lead scoring, attribution modeling
Preferred skills
Lightdash, Omni, Salesforce, HubSpot, Google Analytics, Salesloft, Outreach, AI tools, creator economy domain knowledge
Responsibilities
Build and maintain dashboards for Sales and Marketing; measure campaign impact and GTM initiative performance; investigate funnel metrics and convert questions into testable hypotheses; integrate data from CRM and marketing systems; audit CRM fields and lead-routing rules; monitor adoption of GTM processes and tools; maintain accuracy of lead-scoring and attribution models; serve as a trusted resource for GTM data questions.
Seniority
Mid-level (1–3 years experience), hands-on IC
