Regional Branding Manager - GC
Core
Identify, evaluate, and negotiate brand partnership opportunities to achieve business objectives for a global blockchain ecosystem.
Role type
Regional Branding Manager (Partnerships)
Builds
Brand partnership strategies and activation plans for digital-asset products and services.
Domain
Cryptocurrency / Web3 / Digital Assets
Deliverable
product features
Required skills
Brand partnership negotiation, strategic planning, global budget management, ROI analysis, cross-functional collaboration, project management, storytelling, market intelligence, creative judgment
Preferred skills
Experience in sports/music/entertainment partnerships, cryptocurrency industry knowledge, Web3 familiarity, U.S. equities knowledge, bilingual English/Mandarin
Technologies
None stated
Responsibilities
Identify and evaluate partners aligning with company vision; Negotiate brand partnership opportunities; Develop and execute partnership strategies and activation plans; Collaborate with cross-functional teams on annual plans; Set data-driven objectives and evaluate campaign performance; Manage complex global budgets and drive ROI; Share industry thought leadership and market intelligence; Guide regional and local brand teams; Lead complex projects and resolve business challenges
Seniority
Mid-Senior, hands-on IC