Digital Marketing & Creative Specialist – DTC Beauty & Personal Care
Core
Drive paid acquisition and creative execution for a DTC beauty and personal care business by managing Meta and Google ads and producing digital assets.
Role type
Digital Marketing & Creative Specialist
Builds
Paid advertising campaigns, short-form videos, and digital assets for e-commerce growth
Domain
DTC Beauty & Personal Care / Performance Marketing
Required skills
Meta Ads, Google Ads, A/B testing, CAC/ROAS optimization, short-form video editing, graphic design, copywriting, model/creator sourcing, US Eastern Time availability
Preferred skills
Beauty industry experience, Shopify, GA4, TikTok/YouTube advertising
Technologies
Meta, Google Ads, Canva, Adobe Creative Cloud, CapCut, generative AI platforms, Shopify, Google Analytics 4
Responsibilities
Build and optimize paid campaigns on Meta and Google; create advertising graphics, copy, and short-form videos; coordinate photography and video production with models/creators; analyze campaign metrics and e-commerce data; support new product launches
Seniority
Mid-level, hands-on IC