Senior Director of Lifecycle Strategy
Core
Drive measurable business results through lifecycle communication investments across the customer journey (acquisition, retention, reactivation) for both pet parents and care providers.
Role type
Senior Director, Lifecycle Strategy
Builds
Lifecycle-led growth programs across four brands and 18 countries
Domain
Consumer marketplace (pet care) + Lifecycle/Growth Strategy
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Lifecycle strategy, Email strategy, Growth strategy, CRM platform design, CDP requirements, Lifecycle segmentation, Personalization methods, Multi-channel engagement design, Cross-functional leadership, Data-driven decision making
Preferred skills
Consumer tech experience, Marketplace experience
Technologies
Iterable, Braze, Amplitude
Responsibilities
Set and drive lifecycle strategy for significant growth outcomes; Design and drive key metrics for conversion, retention, reactivation, and monetization; Identify high-leverage opportunities in the customer journey; Partner with executive leadership to align lifecycle strategy with company-wide growth objectives; Lead cross-functional initiatives spanning Product, Data Science, Engineering, Brand, and Operations; Build and coach a high-performing team of lifecycle strategists and technical operations.
Seniority
Senior Director, hands-on IC with team leadership
