Senior Lifecycle Manager
Core
Own end-to-end customer lifecycle communications and strategy, transitioning manual execution to automated, event-triggered messaging while sponsoring growth initiatives.
Role type
Senior Lifecycle Manager (Strategy & Execution)
Builds
Automated customer journeys, content/messaging strategies, and lifecycle experiments for a direct-to-consumer pet food subscription service.
Domain
DTC / Subscription / Pet Health
Required skills
lifecycle marketing, CRM strategy, retention marketing, cross-functional partnership, experiment design, people management, technical translation, content strategy, data flow optimization, strategic sponsorship
Preferred skills
DTC or subscription business experience, hands-on lifecycle platform ownership, ambiguous initiative ownership
Technologies
Simon (customer journey platform)
Responsibilities
Own end-to-end lifecycle communications from Welcome to Order Delivered; Define content and messaging strategy across the customer journey; Shape education, content, and claims strategy; Lead 90-day experience and check-in comms experiments; Partner with Data to rebuild existing customer flows and build new ones; Serve as lifecycle sponsor for strategy, enablement, and risk across adjacent growth initiatives; Manage and develop a direct report.
Seniority
Senior, hands-on IC with people management
