Customer Lifecycle Associate
Core
Own the full user journey from activation to retention and reactivation, driving growth through CRM, partnerships, and data-driven optimization.
Role type
Senior Marketing Associate (Customer Lifecycle & Growth)
Builds
User retention loops, referral ecosystems, co-branded partnerships, and promotional frameworks for a logistics platform.
Domain
Logistics / On-demand delivery / Consumer apps
Deliverable
product features
Required skills
RFM modeling, cohort analysis, retention funnel management, CRM automation, landing page design, partnership negotiation, PDS/ROI analysis, data querying
Preferred skills
Experience in ride-hailing or super-apps, ability to write copy and configure app layouts, financial discipline in incentive design
Technologies
CRM tools, marketing automation platforms, CMS, data analytics tools
Responsibilities
Manage user lifecycle stages (activation, retention, reactivation); deploy behavior-triggered communications (EDM, push, SMS); source and execute co-branded partnerships; model incremental order lifts and audit promotion frameworks; analyze transactional data and optimize campaign landing pages.
Seniority
Mid-level, hands-on IC