Acquisition Marketing Manager
Core
Own and accelerate the customer growth engine for a cloud-based property management platform by building a pipeline of property management agencies.
Role type
B2B acquisition marketing manager (SaaS/PropTech)
Builds
Qualified leads and trials for property management agencies
Domain
PropTech / Real Estate
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
multi-channel campaign planning, paid media management, A/B testing, funnel optimization, ICP definition, tech stack ownership, GA4, Salesforce, spreadsheet modelling
Preferred skills
SEO, CRO, growth experimentation frameworks, experience marketing to real estate professionals
Technologies
Google Ads, Meta, LinkedIn, Salesforce, GA4
Responsibilities
Plan and execute multi-channel acquisition campaigns; manage and optimise paid media budgets; build and maintain an experimentation programme; define and refine ideal customer profiles; identify and develop new acquisition channels; own and evolve the acquisition tech stack
Seniority
Mid-level, hands-on IC
