Marketing Manager, Campaigns and Digital
Core
Design and execute integrated digital marketing campaigns to support member engagement and retention through personalized communications.
Role type
Marketing Manager (Campaigns and Digital)
Builds
Email, mobile, web, and paid media campaigns for member retention
Domain
Financial services / Superannuation
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Digital campaign management, Salesforce Marketing Cloud (Journey Builder, Email Studio, Mobile Studio, Einstein), performance marketing (PPC, display), data analysis, multi-campaign prioritization
Preferred skills
Financial services experience, AI in marketing, SEO, SEM, social media, content marketing
Responsibilities
Develop and manage integrated marketing campaigns across email, mobile, web, and paid media; Lead delivery and optimization of digital marketing initiatives; Use Salesforce Marketing Cloud to create and automate personalized campaigns; Monitor campaign performance and translate results into recommendations; Partner with analytics, product, and external agencies
Seniority
Mid-level, hands-on IC