Digital Marketing Strategist - Startups/SMB (Remote Canada)
Core
Manage performance marketing for a portfolio of up to seven SMB/SaaS clients, driving results across Paid Media, SEO, and CRO while pitching strategy and ensuring exceeded outcomes.
Role type
Senior Individual Contributor Demand Generation Manager
Builds
Performance marketing campaigns and client success strategies for SMB/SaaS brands
Domain
B2B Marketing, SaaS, Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Performance marketing strategy, Paid Media management, SEO, CRO, Client relationship management, Project management, SaaS marketplace expertise
Preferred skills
T-shaped marketing profile, Creative marketing approach, AI and automation adoption
Technologies
Paid Media platforms, SEO tools, CRO platforms, Zoom, Slack
Responsibilities
Own success of SMB clients across channels, Handle client relationships with confidence, Project manage and organize accounts, Build relationships with client points of contact, Execute performance marketing campaigns, Pitch strategy to clients
Seniority
Senior, hands-on IC