Digital Marketing Manager (Remote Canada)
Core
Demand Generation Manager responsible for performance marketing strategy and execution for a portfolio of SMB clients in the SaaS marketplace.
Role type
Demand Generation Manager (Agency-side)
Builds
Performance marketing campaigns, client growth strategies, and demand generation pipelines for SaaS brands.
Domain
B2B SaaS Marketing / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
SaaS marketplace expertise, Paid Media management, SEO strategy, Conversion Rate Optimization (CRO), Marketing strategy, Project management, Client relationship management
Preferred skills
T-shaped marketer profile, Agency-side experience, AI and automation knowledge
Technologies
Paid Media platforms, SEO tools, CRO platforms, Project management software, Communication tools (Zoom, Slack)
Responsibilities
Own the success of SMB clients across channels, Handle client relationships with poise and confidence, Project manage and organize accounts, Build relationships with client points of contact, Execute performance marketing campaigns, Pitch strategy to clients
Seniority
Mid-level Individual Contributor