Performance Marketing Manager
Core
End-to-end management of paid search and social campaigns to generate qualified leads for a disability support service.
Role type
Performance Marketing Manager
Builds
Lead generation campaigns for residential, community, and day program services
Domain
Disability services / Digital Marketing
Required skills
Google Ads (Search, Performance Max), Meta Ads, GA4, Google Tag Manager, Meta Pixel, Conversions API, CRM management (HubSpot), CRO, keyword strategy, closed-loop attribution
Preferred skills
None stated
Technologies
Google Ads, Meta Ads, GA4, GTM, HubSpot
Responsibilities
Run Google Ads and Meta Ads end-to-end; conduct keyword research and negative keyword discipline; build and maintain measurement layer; close loop between ad platforms and CRM; optimize landing pages and conversion rates; report on cost per qualified lead
Seniority
Mid-Senior, hands-on IC