CRM & Marketing Specialist (Klaviyo)
Core
Own and optimize automated email and SMS journeys to convert first-time buyers into repeat customers and re-engage lapsed customers for a luxury fashion house.
Role type
Senior Marketing Automation Specialist (Klaviyo)
Builds
Automated email and SMS flows, behavioral segments, and dynamic content for ecommerce and retail.
Domain
Luxury Fashion / DTC Ecommerce
Required skills
Klaviyo (complex flows, segments, dynamic content), Shopify integration, lifecycle marketing, A/B testing, data analysis, QA/compliance, brand design
Preferred skills
CDP, clienteling, omnichannel retail data, multi-market programs, HTML/CSS, SQL
Responsibilities
Build and optimize core flows (welcome, browse/cart abandon, back-in-stock, post-purchase, win-back, VIP), design conversion-focused journeys, create behavioral segments with dynamic content, run structured testing programs, report on revenue and retention metrics, ensure QA and compliance, maintain on-brand tone and design.