Менеджер по развитию платформ роста бренда и инновациям, Adrenaline rush, Москва Ленинградский пр.
Core
Develop and execute marketing activation programs to drive shopper/consumer engagement and maximize conversion, while leading the development of commercial strategy for new products, packaging, and digital/in-store support.
Role type
Senior Brand Manager (Growth & Innovation)
Builds
Brand development vision, strategy, and execution program; commercial strategy for new products/packaging/digital/in-store support
Domain
FMCG / Retail / Consumer Goods
Deliverable
product features
Required skills
Brand strategy development, marketing activation program execution, commercial strategy formulation, consumer data analysis, P&L management, demand planning, pricing strategy, stakeholder influence
Preferred skills
Entrepreneurship & business growth-oriented mentality, advanced consumer insights interpretation, analytical & creative thinking
Technologies
PowerPoint, Excel, Nielsen
Responsibilities
Create and deliver short- and long-term company and brand plans, lead development of commercial strategy for new products/packaging/digital/in-store support, drill for new consumer insights through data analysis, prepare brands' Annual Operating Plan, manage P&L and A&M planning, influence sales and category leadership to align brand priorities
Seniority
Senior, hands-on IC