Стaрший менеджер по активации продaж в электронной коммерции., Москва Ленинградский пр.
Core
Senior D-commerce marketing manager driving growth for PepsiCo clients on the Rapid Delivery platform through data analysis, joint planning, and campaign execution.
Role type
Senior IC D-commerce marketing manager
Builds
Incremental sales growth, market share expansion, and optimized marketing campaigns for FMCG clients
Domain
FMCG, D-commerce, Retail Media
Required skills
D-commerce marketing strategy, retail media expertise, budget management (multi-million rubles), data analysis and insight generation, joint business planning, negotiation, agency management, team leadership, strategic planning
Preferred skills
Experience with Rapid Delivery, retail media platforms, Power BI, AI tools (Microsoft Copilot)
Technologies
Power BI, Microsoft Copilot, Rapid Delivery platform
Responsibilities
Analyze customer data to derive actionable insights and action plans; monitor competition to develop market share strategies; lead Joint Business Planning with clients; manage marketing budgets and annual plans (AOP); develop and execute marketing campaigns for traffic and revenue growth; manage D-commerce agencies; delegate tasks and mentor junior staff
Seniority
Senior, hands-on IC with leadership responsibilities