Бренд-менеджер ,, Москва Ленинградский пр.
Core
Drive brand development vision, strategy, and execution to deliver sustainable business results and maximize consumer engagement.
Role type
Brand Manager
Builds
Brand strategies, marketing activation programs, commercial strategies for new products/packaging, and annual operating plans.
Domain
FMCG / Retail / Consumer Goods
Deliverable
product features
Required skills
Brand strategy, consumer data analysis, P&L management, demand planning, pricing strategy, PowerPoint, Excel, Nielsen tools
Preferred skills
Leadership, influence, time management, analytical and creative thinking, English (Upper-Intermediate+)
Responsibilities
Develop and execute marketing activation programs, lead commercial strategy for new products/packaging, prepare Annual Operating Plan, manage P&L and A&M planning, influence sales and category leadership alignment.
Seniority
Mid-Senior, hands-on IC
