Product Manager - Marketing Automation Platform
Core
Building the core marketing platform that powers user engagement across multiple channels, including audience management, messaging, campaign orchestration, and workflow automation.
Role type
Senior Product Manager (Marketing Automation Platform)
Builds
Scalable marketing platform modules for internal teams to deliver efficient marketing operations
Domain
Fintech / Blockchain / Marketing Technology
Deliverable
production ML models | product features
Required skills
Product roadmap ownership, audience segmentation design, multi-channel messaging strategy, workflow automation design, PRD definition, success metrics definition, cross-functional collaboration, analytical skills, AI product exploration
Preferred skills
No-code/low-code platforms, CRM modernization, experimentation frameworks, A/B testing, recommendation systems
Technologies
Push notifications, email marketing, in-app messaging, workflow automation engines, AI/ML for content generation and strategy
Responsibilities
Own product roadmap and execution for core marketing platform modules; Design scalable audience segmentation and tagging capabilities; Build marketing orchestration capabilities across multiple channels; Design workflow automation triggered by user behavior and business events; Improve marketing template platform for reusable configurations; Explore AI-powered capabilities to improve marketing operations; Define product requirements, user flows, PRDs, success metrics, and acceptance criteria; Continuously improve platform usability, flexibility, operational efficiency, stability, and scalability
Seniority
Senior, hands-on IC
