Marketing Manager - Beauty
Core
Lead marketing strategy and execution for a portfolio of challenger beauty fragrance brands (DAISE Beauty and upcoming launches) targeting Gen Z and Gen Alpha.
Role type
Senior Marketing Manager (Brand Strategy & Growth)
Builds
Global marketing plans, go-to-market strategies, and measurement frameworks for new beauty brands.
Domain
Beauty / Fragrance / Personal Care
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Brand marketing strategy, go-to-market planning, budget management, cross-functional leadership, market insights analysis, new product development (NPD) collaboration
Preferred skills
Multi-market launch experience, trend and culture intuition, challenger brand mindset
Technologies
N/A
Responsibilities
Define and drive brand marketing plans from ideation to execution; Lead go-to-market activity for new markets and NPD launches; Build marketing measurement frameworks; Manage end-to-end brand marketing budgets; Lead annual business planning with commercial and product teams; Build and nurture relationships with key accounts and agency partners
Seniority
Senior, hands-on IC with team leadership