Senior Specialist - Marketing Key Account Manager (Media)
Core
Lead strategic paid media planning and execution for top e-commerce clients across Southeast Asia, driving traffic, conversions, and revenue growth via integrated campaigns.
Role type
Senior Specialist Marketing Key Account Manager (Media)
Builds
Integrated paid media campaigns across Meta, Google, TikTok, Shopee, and Lazada
Domain
E-commerce / Digital Marketing / Southeast Asia
Deliverable
product features
Required skills
Strategic media planning, Client relationship management, Campaign execution oversight, Cross-functional collaboration, Data analysis (GMV, ROAS, CTR, CPC), Platform expertise (Meta, Google, TikTok, Shopee, Lazada), Marketing communication theory
Preferred skills
E-commerce or agency background, Performance marketing experience
Technologies
Meta, Google, TikTok, Shopee, Lazada, MS Office, MS-EXCEL, MS-POWERPOINT, MS-WORD
Responsibilities
Serve as key strategic contact for assigned e-commerce clients, Translate client business goals into actionable digital marketing plans, Oversee and manage execution of campaigns across various platforms, Coordinate with internal teams including media planners, creatives, SEO, and CRM specialists, Review and ensure quality of media plans before client presentation, Analyze campaign performance data to derive actionable insights and present strategic recommendations
Seniority
Mid-level Specialist, hands-on IC