Creative Strategist
Core
Define and lead creative vision and strategy for mobile games and apps to drive user acquisition and campaign performance.
Role type
Senior Creative Strategist (Performance Marketing)
Builds
Performance-driven ad creatives and strategic briefs for global mobile games and apps
Domain
Mobile Gaming / User Acquisition
Deliverable
product features
Required skills
Strategic planning, market analysis, insight generation, creative ideation, benchmarking, data interpretation, cross-functional leadership
Preferred skills
Experience in strategy consulting or product/creative marketing, motion design/3D animation knowledge
Technologies
MarketIQ, Apptica, Data.ai
Responsibilities
Define creative vision and strategy per game/app, generate insight-driven creative briefs, define production guidelines and priorities, conduct and update extensive benchmarks, analyze competitor creatives, collaborate with Creative Leads and Data Team, audit and improve creative workflows, identify skill gaps and participate in talent sourcing
Seniority
Senior, hands-on IC
