Paid Social Performance Marketing Manager
Core
Lead customer acquisition and social media operations for a direct-to-consumer business, managing paid advertising and organic social channels.
Role type
Paid Social Performance Marketing Manager
Builds
Customer acquisition campaigns and brand presence across Meta, TikTok, and Pinterest
Domain
E-commerce / Digital Marketing
Required skills
Paid social campaign management, Meta Ads Manager, TikTok Ads Manager, budget management, ROAS/CAC/CPA optimization, organic social media management, content calendar creation, A/B testing, creative brief writing, analytics tracking (Meta Pixel, CAPI, GA4)
Preferred skills
E-commerce experience, managing $20k–$50k monthly ad budgets, Shopify/influencer platform familiarity
Technologies
Meta Ads Manager, TikTok Ads Manager, Pinterest Ads, Meta Pixel, Conversions API, Google Analytics 4, Shopify
Responsibilities
Build and optimize end-to-end paid advertising campaigns, manage advertising budgets and bidding strategies, review daily campaign performance and implement optimizations, scale successful campaign structures, manage organic social media accounts and content calendars, coordinate with designers and UGC creators, conduct A/B tests on creative assets and messaging, track KPIs including ROAS and CAC, configure tracking infrastructure, prepare weekly performance reports
Seniority
Mid-level, hands-on IC