CRM Manager - Accent Group
Core
Own the CRM strategy and execution for email, SMS, segmentation, automation, and retention to drive customer engagement and revenue.
Role type
CRM Manager (Marketing Operations)
Builds
Automated customer journeys, segmented email/SMS campaigns, and retention programs.
Domain
Retail / Omnichannel
Deliverable
product features
Required skills
Bloomreach, CDP (Amperity/Lexer/Tealium), customer segmentation, lifecycle marketing, automation, data analysis, campaign QA, stakeholder collaboration
Preferred skills
Retail or omnichannel experience, commercial mindset, independent ownership
Technologies
Bloomreach, Amperity
Responsibilities
Manage day-to-day email and SMS program planning, build, deployment, and optimization; Build and manage customer segments for lifecycle marketing and retention; Develop and optimize automated journeys across key touchpoints; Track and report on CRM performance metrics; Partner with Store and Ecommerce teams to improve customer identification and consent; Use data insights to identify opportunities for improved engagement and revenue.
Seniority
Mid-level, hands-on IC