Marketing Automation Specialist
Core
Designing and executing multi-channel marketing automation campaigns for global pharmaceutical clients.
Role type
Marketing Automation Specialist
Builds
Omnichannel marketing campaigns (email, SMS, webinars) and customer journey maps
Domain
MarTech / Pharmaceutical
Deliverable
product features
Required skills
Marketing automation platforms, Email marketing (ESP), Customer journey mapping, Segmentation, Omnichannel campaign execution, Content personalization, Digital marketing tools (webinars, chatbots, analytics), HTML, Excel, SQL (basic), API/Database integration understanding
Preferred skills
SMS/Messenger channels, Advanced SQL, System thinking
Responsibilities
Work with marketing automation platforms, Design and build customer journeys, Create segments based on criteria, Set up and launch email campaigns, Create and implement omnichannel campaigns, Work with content materials for personalization and testing, Collaborate with Campaign Manager for optimization, Monitor campaigns for errors, Prepare campaign reporting
Seniority
Mid-level, hands-on IC
