Technical Lead (Marketing Automation and CRM) - South Bank, QLD
Core
Oversee maintenance, optimization, and integration of marketing automation platforms and CRM systems to ensure seamless data flow and customer data integrity.
Role type
Technical Lead (Marketing Automation & CRM)
Builds
Marketing automation workflows, CRM integrations, and data governance frameworks
Domain
Travel industry + Marketing Technology
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Marketing automation platform management, CRM administration, API integration, data governance, email deliverability optimization, technical troubleshooting, dashboard creation
Preferred skills
Salesforce Administrator, Consultant certification, Marketing Cloud Account Engagement Specialist, Oracle Eloqua CX Certified Implementation Professional
Technologies
Eloqua, Salesforce, Marketing Cloud, Oracle Eloqua
Responsibilities
Manage daily operations of marketing automation platforms and CRM systems, lead integration of marketing automation platforms with CRM systems, ensure customer data integrity and implement data governance practices, provide technical support and train marketing team on platform usage, create dashboards and reports to track key metrics
Seniority
Mid-Senior, hands-on IC