CRM Tech & Automation Lead (all genders)
Core
Technical lead responsible for CRM platforms, data flows, and automation to enable personalized customer journeys and scalable, data-driven CRM.
Role type
Senior IC CRM Technology & Automation Lead
Builds
CRM platforms, marketing automation workflows, and AI-driven customer journey tools
Domain
Travel industry + Marketing Technology
Deliverable
production ML models | product features
Required skills
CRM platform expertise (Bloomreach, Braze, Salesforce Marketing Cloud, Emarsys), SQL, data modeling, API/Webhook integration, Python, Jinja, AI agent development, technical migration planning
Preferred skills
Experience with consent/compliance implementation, risk management in system migrations, strategic thinking
Technologies
Bloomreach, Braze, Salesforce Marketing Cloud, Emarsys, Python, Jinja, SQL
Responsibilities
Ensure technical stability and monitoring of CRM platforms; Develop technical foundations for personalized customer journeys and complex trigger logics; Plan and execute tool migrations and new channel integrations; Translate business CRM requirements into technical specifications for data models and interfaces; Evolve CRM architecture and reduce technical complexity; Develop and integrate AI agents for workflow automation
Seniority
Senior, hands-on IC