Principal Marketing Specialist
Core
Develop and execute strategic Account-Based Marketing (ABM) and large pursuit marketing campaigns to engage high-value accounts and accelerate sales deals.
Role type
Principal ABM and Pursuit Marketing Specialist
Builds
Personalized marketing campaigns, account intelligence reports, and tailored content (case studies, whitepapers) for high-value enterprise clients.
Domain
B2B Technology Services / Account-Based Marketing
Deliverable
product features
Required skills
ABM strategy design, pursuit marketing execution, account intelligence analysis, B2B content creation, sales cycle alignment, campaign performance analytics, marketing automation proficiency, CRM management, account intelligence platform knowledge.
Preferred skills
Certification in ABM or related marketing disciplines, experience in technology or software industry.
Responsibilities
Design and execute comprehensive ABM strategies; create pursuit marketing campaigns for specific high-value deals; conduct in-depth research on target accounts; develop tailored marketing materials; align marketing efforts with sales objectives; track and analyze campaign performance.
Seniority
Senior, hands-on IC