Marketing Automation Specialist, B2B
Core
Building and managing end-to-end B2B SaaS lifecycle journeys (onboarding, adoption, engagement, retention) for Nexgate and Ignition platforms, plus running B2B media partner campaigns.
Role type
B2B Marketing Automation Specialist
Builds
Personalized multi-channel lifecycle communications and media partner campaign execution
Domain
B2B SaaS / Online Vehicle Marketplaces
Required skills
Marketing automation, B2B SaaS lifecycle management, API/webhook integrations, CRM/sales automation, segmentation, personalization, A/B testing, SQL, data analysis
Preferred skills
Braze platform experience, Salesforce Marketing Cloud (SFMC)
Technologies
Braze, Salesforce Marketing Cloud, SQL, CRM systems
Responsibilities
Own B2B SaaS lifecycle journeys from onboarding to retention; manage segmentation, campaign setup, QA, and delivery; execute media partner send schedules; build audience segments and design lifecycle communications; run experiments and optimize customer journeys; partner with product and sales teams on go-to-market campaigns; track performance against business metrics.
Seniority
Mid-Senior, hands-on IC
