TV, Video, Audio & Display Strategist (YouTube / OOH)
Core
Plan and improve full-funnel TV, video, audio, and display programs to grow new customers, revenue, and LTV while maintaining efficiency.
Role type
Senior IC TV, Video, Audio & Display Strategist
Builds
Full-funnel media programs across CTV/OTT, online video, digital audio, and programmatic display
Domain
Digital Media & Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
TV/video/audio/display strategy, DSP/ad platform management, incrementality/lift testing, forecasting, SQL, GA4, advanced Excel/Sheets, client storytelling
Preferred skills
Experience in finance or consulting with media analytics exposure, familiarity with verification/IVT/viewability metrics
Technologies
DSPs, GA4, Bliss Point, SQL, Excel/Sheets
Responsibilities
Translate business goals into TVAD plans across awareness/consideration/performance phases; lead day-to-day client strategy and execution; design valid geo/lift or holdout tests; connect TVAD with Search, Social, and Creative teams; advocate for measurement frameworks; remove recurring sources of waste like unmanaged frequency
Seniority
Senior, hands-on IC