Senior Marketing GTM Analytics Manager
Core
Strategic analytics partner to Marketing, connecting customer, campaign, product usage, and revenue data to drive conversion, investment prioritization, and pipeline growth.
Role type
Senior Marketing GTM Analytics Manager (Individual Contributor)
Builds
Scalable datasets, dashboards, and measurement models for marketing, sales, and product-led growth initiatives.
Domain
B2B SaaS, Developer Tooling, Marketing Technology
Deliverable
production ML models | dashboards & analysis | client delivery
Required skills
Advanced SQL, Funnel analytics, Attribution modeling, Experimentation design, Account-based marketing (ABM), Pipeline economics, Data product development, Executive communication
Preferred skills
Salesforce expertise, Marketing Development Funds (MDF) analysis, Inside sales motion targeting
Technologies
Salesforce, Snowflake, Sigma
Responsibilities
Translate ambiguous business questions into clear analyses and actionable recommendations; Own lead and account funnel analytics including conversion, velocity, and cohort performance; Define trusted attribution and ROI methodologies for marketing programs; Develop targeting and measurement models for inside sales into product-led growth; Build account intelligence and scoring for ABM and new product adoption; Lead analytical narratives for QBRs and strategic planning; Design experiments to determine which growth motions to scale or stop.
Seniority
Senior, hands-on IC