Field Marketing Manager M/F/D - DACH
Core
Drive brand awareness, demand generation, account-based marketing, and pipeline progression for Mendix in the DACH region.
Role type
Senior field marketing manager (B2B SaaS)
Builds
Integrated marketing campaigns, ABM programs, and customer-facing events for enterprise clients
Domain
B2B SaaS / Low-code application development
Deliverable
product features
Required skills
B2B field marketing, demand generation, ABM strategy, stakeholder management, sales partnership, multi-touch program development, event management
Preferred skills
AI, cloud, data platform, emerging technology solutions
Technologies
Mendix Platform
Responsibilities
Own DACH marketing strategy and execution, develop integrated marketing campaigns, partner with sales leadership, drive Account-Based Marketing (ABM), manage regional marketing plans and reporting, execute events and tradeshows
Seniority
Senior, hands-on IC