[UPLIVE Company] User Acquisition Specialist (App)
Core
Manage user acquisition campaigns across Google, Facebook, TikTok, and other ad networks to grow mobile app installs and revenue globally.
Role type
User Acquisition Specialist (Mobile Apps)
Builds
Mobile app user base and revenue
Domain
Mobile App Marketing / Performance Marketing
Required skills
Performance marketing, ASO, data analysis, A/B testing, budget management, ad network management, mobile marketing attribution tools, in-app marketing
Preferred skills
Mobile app industry experience, creative mindset, trend identification, data-driven insights
Technologies
Google Ads, Facebook Ads, TikTok Ads, Applovin, Mintegral, Appsflyer, Adjust
Responsibilities
Manage UA campaigns across major platforms, analyze campaign metrics (CPI, CTR, ROI), conduct A/B testing of creatives, collaborate with creative teams, optimize UA budgets, work with global ad networks
Seniority
Mid-level, hands-on IC