Senior Media Analyst
Core
Managing paid social campaigns, real-time optimization, and media planning for brands in the APAC region.
Role type
Senior Media Analyst
Builds
Paid social campaigns and media plans for client brands
Domain
Digital advertising and social media
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid social platform management, real-time campaign optimization, social listening monitoring, media planning, cross-platform reporting, brand safety enforcement, direct buy campaign facilitation, media cost negotiation, billing management, team mentorship
Preferred skills
Advanced Excel (pivot tables, macros), adaptability to dynamic environments, logical problem-solving
Technologies
Facebook, Twitter, Snapchat, Google
Responsibilities
Place campaigns on paid social platforms and manage real-time optimization; Monitor and report on social listening data; Collaborate on media plans and target audience strategies; Manage platform relationships and ensure best practices; Oversee junior analysts and provide training; Negotiate media costs and manage billing; Create client-facing performance reports and insights.
Seniority
Senior, hands-on IC with mentorship responsibilities