Marketing Executive
Core
End-to-end B2B demand generation and marketing execution across campaigns, events, research reports, and client case studies to drive qualified leads and pipeline.
Role type
Senior B2B Marketing Executive (Demand Generation & Events)
Builds
Marketing campaigns, industry research reports, event programs, and client case studies
Domain
B2B SaaS / Customer Experience Platform
Required skills
B2B demand generation, end-to-end campaign management, event planning and execution, industry research production, lead nurturing, cross-channel marketing, stakeholder coordination
Preferred skills
CRM tools (e.g., Pipedrive), events or conference experience, industry-specific background, spreadsheet proficiency
Technologies
Pipedrive, email marketing platforms, social media channels, webinars, PR platforms
Responsibilities
Manage full lifecycle of marketing campaigns across email, social, and industry channels; plan and execute industry events including logistics and lead capture; produce and launch industry benchmark reports; develop client case studies and testimonial pipelines; track and report on pipeline generation from all marketing activities
Seniority
Mid-level, hands-on IC
