Senior Marketing Manager
Core
Lead APAC marketing strategy, demand generation, events, and partner programs to build brand presence and generate qualified pipeline for Yotpo's eCommerce solutions.
Role type
Senior Marketing Manager (Regional/Demand Generation)
Builds
Regional marketing plans, demand-generation campaigns, events, partner programs, and customer stories.
Domain
eCommerce / SaaS / B2B Marketing
Deliverable
product features
Required skills
B2B marketing strategy, demand generation, event management, partner marketing, B2B sales funnel knowledge, account-based marketing, HubSpot, Salesforce, performance data analysis, project management
Preferred skills
SaaS/technology/ecommerce experience, cross-cultural coordination, autonomous decision making
Technologies
HubSpot, Salesforce
Responsibilities
Own APAC marketing strategy and targets; drive pipeline with Sales; run integrated demand-generation campaigns; plan and deliver regional events; build partner marketing programmes; develop customer stories; manage campaigns end to end; track and improve performance metrics.
Seniority
Senior, hands-on IC
