Demand Generation Manager
Core
Own pipeline generation for a specific industry sector (Healthcare/Life Sciences or Industrials) by building full-funnel demand gen plans, ABM programs, and events.
Role type
Demand Generation Manager (B2B SaaS)
Builds
Qualified sales pipeline through multi-channel campaigns, ABM plays, and industry events
Domain
B2B SaaS / Composable Commerce
Required skills
Demand Generation, Performance Marketing, Account Based Marketing (ABM), Industry Marketing, Growth Marketing, Multi-channel campaign management, Event planning, Budget allocation, Data analysis, Tool proficiency (HubSpot, DemandBase, Navattic)
Preferred skills
AI tool application, Healthcare/Life Sciences or Industrials sector knowledge
Responsibilities
Build and execute full-funnel demand gen plans including multi-channel campaigns and ABM programs; Plan and execute industry events, conferences, and executive roundtables; Partner with Sales and RevOps to design tailored ABM plays for key accounts; Manage budget allocation across paid media, webinars, and content channels; Translate product use cases into campaign assets and outreach sequences; Report on and optimize pipeline, MQL, and SQL targets; Align with Sales and BDR teams on campaign timing and follow-up
Seniority
Mid-level, hands-on IC
