Demand Generation Manager
Core
Shape go-to-market activity and lead end-to-end delivery of multi-channel campaigns to generate a consistent pipeline of qualified leads for a telecom/MSP organization.
Role type
Demand Generation Manager
Builds
Multi-channel campaigns (ABM, events, thought leadership, digital) focused on acquisition, engagement, and lead conversion
Domain
Technology / Telecom / MSP
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Demand generation strategy, multi-channel campaign execution, ABM, sales qualified lead generation, stakeholder management, Salesforce/Pardot, commercial acumen, product marketing
Preferred skills
NPS program experience, customer engagement/retention/lifecycle management, creative testing, targeting refinements
Technologies
Salesforce, Pardot
Responsibilities
Develop and execute demand generation strategies, lead end-to-end delivery of multi-channel campaigns, work with Sales/Channel/Product to align campaigns to business objectives, participate in go-to-market planning, ensure seamless lead handoff, support campaign tools usage, identify opportunities to improve campaign efficiency
Seniority
Mid-Senior, hands-on IC
