Marketing Specialist (B2B, Lead Generation)
Core
Plan and run B2B demand and lead generation campaigns to turn prospects into clients.
Role type
B2B Marketing Specialist (Lead Generation)
Builds
Demand generation campaigns, employer branding, and client awareness.
Domain
B2B Technology / AI & Data Services
Deliverable
product features
Required skills
B2B lead generation, LinkedIn campaign management, digital advertising (Google Ads, LinkedIn), event marketing, CRM automation (Pardot, Salesforce), content creation, project management
Preferred skills
Experience with award applications, thought-leadership content, RFP refinement
Technologies
Pardot, Salesforce, Google Ads, LinkedIn, Instagram, X
Responsibilities
Develop LinkedIn lead generation strategy; run organic and paid digital campaigns; manage website content and SEO; plan and deliver webinars and events; build annual marketing plan and manage budget; support PR and award submissions
Seniority
Junior, hands-on IC