Growth Media Specialist
Core
Develop and execute performance marketing strategies across paid social, PPC, and display channels to drive user acquisition, conversion, and ROI for clients.
Role type
Growth Media Specialist (Performance Marketing)
Builds
Multi-channel paid media campaigns and optimized ad creatives
Domain
Digital Marketing / Performance Media
Deliverable
product features
Required skills
Performance marketing strategy, Multi-channel campaign management (Paid Social, PPC, Display), Data analysis and reporting, Audience targeting and segmentation, Budget management, A/B testing, Client communication
Preferred skills
Ecommerce experience, Agency experience, Client management
Technologies
Google Ads, Facebook Ads Manager, Google Analytics, Adobe Analytics, Microsoft Excel, Google Suite
Responsibilities
Plan and optimize multi-channel campaigns to meet acquisition and ROI goals; Analyze performance metrics and interpret trends to maximize efficiency; Collaborate with creative teams on ad assets and landing pages; Manage monthly campaign budgets of $30k+; Generate actionable insights and reports for stakeholders.
Seniority
Mid-level, hands-on IC
