Field Marketing - Senior Manager / Associate Director
Core
Own integrated marketing strategy and execute ABM initiatives to drive pipeline and accelerate sales opportunities for life sciences companies.
Role type
Senior Manager / Associate Director, Field Marketing
Builds
Integrated marketing programs, communications, and ABM initiatives for key target buyers and influencers
Domain
Life Sciences / Enterprise Software
Deliverable
product features
Required skills
Integrated marketing strategy, Account-Based Marketing (ABM), audience segmentation, marketing program optimization, cross-functional collaboration, database management
Preferred skills
Marketing operations, project coordination
Technologies
Microsoft Word, PowerPoint, Excel, LinkedIn, Twitter, Sigma, Marketo
Responsibilities
Own integrated marketing strategy and partner with cross-functional teams; Create integrated marketing programs and communications; Design & execute 1:Few ABM initiatives; Track, analyze, and optimize programs; Identify opportunities to improve program effectiveness; Build and maintain account and contact database
Seniority
Senior Manager / Associate Director, hands-on IC