Commerce Media Strategist, DSP
Core
Build, drive, and optimize DSP marketing campaigns within the commerce media ecosystem to meet client goals measured by conversion rates and ROI.
Role type
Senior IC commerce media DSP strategist
Builds
Omnichannel commerce media strategies and optimized marketing campaigns for retail clients
Domain
Digital advertising / Commerce media
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
DSP campaign management, omnichannel strategy, data analytics, client relationship management, strategic planning, cross-functional collaboration, time management, account ownership, innovation
Preferred skills
Experience with Amazon, Walmart, Criteo platforms, familiarity with Skai, Analytic Index, Pacvue, Helium10
Technologies
Amazon DSP, Walmart Connect, Criteo, Skai, Analytic Index, Pacvue, Helium10
Responsibilities
Build and optimize DSP campaigns to exceed client goals; develop sophisticated omnichannel commerce media strategies; analyze cross-channel data to drive decision-making; integrate Tinuiti's product suite into channel activations; maintain expert-level knowledge of commerce media platforms; proactively assess and diagnose omnichannel opportunities for improvement; manage day-to-day operations for assigned accounts
Seniority
Senior, hands-on IC