Head of Marketing
Core
Own end-to-end marketing strategy and go-to-market execution to drive brand positioning, investor engagement, and AUM growth across retail, wholesale, and institutional channels.
Role type
Head of Marketing (Asset Management)
Builds
Brand campaigns, digital channels, CRM workflows, and investor engagement programs
Domain
Australian asset management and funds distribution
Deliverable
product features
Required skills
Marketing strategy, brand leadership, digital ecosystem management, CRM architecture, lead generation, event management, strategic partnerships
Preferred skills
Knowledge of ASIC regulatory frameworks, experience with dealer groups and financial media
Technologies
Salesforce, HubSpot, CMS tools
Responsibilities
Develop comprehensive marketing plans aligned with distribution targets; oversee digital channels and content production; manage CRM automation and lead scoring; deliver institutional roadshows and investor updates; leverage relationships with dealer groups and financial media
