Partnership Growth Manager - EBF
Core
Drive transaction volume and active users for Amar Bank's embedded finance products (EBF) through high-touch B2B2C partnerships, joint marketing, and funnel optimization.
Role type
Senior partnership growth manager (B2B2C embedded finance)
Builds
Embedded banking solutions (Savings, Direct Debit, QRIS, Loans) for partner ecosystems
Domain
Fintech / Digital Banking / Embedded Finance
Deliverable
product features
Required skills
Account-Based Marketing (ABM), B2B2C partnership management, funnel conversion optimization, ROI analysis, A/B testing, creative strategy, UX/UI collaboration, negotiation
Preferred skills
Digital banking marketing, payment systems expertise, SaaS/API/SDK integration knowledge
Technologies
Google Analytics, Looker
Responsibilities
Design and execute high-touch ABM campaigns targeting partner active users; Author and distribute B2B collateral (whitepapers, case studies); Architect offline marketing activations for B2B2C; Run systematic A/B tests on acquisition landing pages and ad copy; Build and manage marketing budgets to ensure ROI; Define creative briefs and brand guidelines for partner interfaces; Collaborate with Product Design on high-fidelity EBF product mockups
Seniority
Mid-Senior, hands-on IC
