Manager, Programmatic Analytics and Strategy
Core
Provide actionable insights to external customers and internal teams by handling priority accounts, designing measurement frameworks, and driving complex testing initiatives.
Role type
Manager, Programmatic Analytics and Strategy
Builds
Measurement frameworks, testing methodologies, reporting requirements, and optimization modeling for client marketing programs.
Domain
Digital media strategy and programmatic analytics for consumer marketing
Deliverable
dashboards & analysis
Required skills
Python, SQL, Tableau, MTA, MMM, Incrementality, A/B Testing, audience Segmentation, Cohort Analysis, Microsoft PowerPoint, Microsoft Excel, Cursor
Responsibilities
Handle priority accounts and media and analytics strategy; Design measurement frameworks and drive complex testing initiatives including brand lift, incrementality, and A/B experimentation; Shape the analytics and media strategy narrative for client engagements; Consult with clients on development and alignment of marketing programs across online channels; Lead client-facing communication around campaign strategy, performance insights, and optimization recommendations; Partner with Customer Success leads to execute the QBR process end-to-end; Review performance of models across revenue, performance, and pacing; Develop measurement tools and solutions that advance the team's analytical capabilities.
Seniority
Manager, hands-on IC